Tell your company’s story by truly addressing your purpose!
Communication is much more than a mere exchange of words. It becomes a significant challenge when you aim to deliver a specific message, because every word, every image and every choice of tone or writing style have a deep impact on how this message is perceived. In other words, it is no mean feat!
The challenge of this field, as complex as it may be, often lies in the ability to convey ideas clearly and effectively while capturing the attention of your audience and meeting the initially set goals. The risk is easily getting lost in the message(s) to be delivered, or even drowning in the constant flow of information and messages from competitors flooding social media to gain as much attention as possible.
It is thus essential to carefully consider the best way to communicate, taking into account both the clarity of the message and its power of attraction, to achieve your goals while staying in line with your communication strategy. It is in fact in this demanding context that companies operating in this digital world seek innovative strategies to tell their story in both authentic and convincing ways.
To assist you in this matter, we offer you 4 different ways of telling your company’s story on your social media: this non-exhaustive list will help you create smooth and effective communication.
For a concrete example, let’s take a scenario: imagine that your communication goal is “let people know that we operate throughout the east of France”. According to you, which of the following 4 ways do you think would best address your issue? The choice is yours!
Emphasize number of years: experience matters
When seeking to establish the credibility of your company, emphasizing the number of years in existence is a powerful strategy. It shows that you have a long history and a considerable experience in your field. You can highlight significant milestones of your career, striking moments that shaped your business and the key developments that kept you relevant over the years. It is a way to show that you are here to stay.
Your company’s story is an ever-evolving narrative, and each year added to your story is proof of your resilience and adaptability to change. You can tell how you survived and thrived in challenging times, how you evolved to meet the changing needs of your audience, and how you built a solid reputation over the years.
Emphasize people who made history: human transmission
A company’s story is often intimately linked to its founders, leaders and employees. Highlighting the faces behind your business can create an emotional connection with your audience. Tell the inspiring stories of people who contributed to your company’s success. Showcase the values and culture that drive your team. This humanizes your company and allows people to identify with you
For example, you can present the personal career of your founders, challenges they overcame to realize their vision, and the values that guide their decision-making. Show how your team works together to achieve common goals and create a connection between your audience and the faces behind your brand.
Emphasize challenges faced: success and determination
Every company faces challenges on its path to success. Highlighting the obstacles you overcome and lessons you learned can be a powerful way to tell your story. People love perseverance and determination stories. Show how your company tackled challenges and emerged stronger than ever. This can inspire confidence in your abilities. You can share anecdotes about decisive moments when your company faced complex situations, how you creatively responded to solve these problems, and how each challenge contributed to your growth and ongoing success.
Emphasize places: local roots or expansion
Your company may have local roots or experienced global expansion. Regardless of your company’s scope, places play an important role in your story. Highlight places that shaped your business, whether it is your hometown or international markets you serve. This can show your commitment to the local community or your global reach. If your company has local roots, tell how you contributed to your community, local events you supported and strong links you forged with residents. If you experienced a global expansion, share stories about cultural diversity you encountered and how you adapted your approach to meet the needs of various markets.
When you consider telling your company’s story on social media, remember that authenticity is key. Stay loyal to your values and your identity while using these different approaches to create a compelling narrative. ComInTime is here to help you finding the right way to tell your story in a smooth and effective communication.
So, did you find it?
If you thought the best way to address your objective was the last one… Bingo!
You understood the importance of choosing the appropriate message to align with your communication strategy. You can also notice that the other 3 messages are not incorrect and don’t harm your communication in any way! However, they don’t help you correctly address your initial objective, which was to “demonstrate the extension of your company”.
Communication on social media is indeed a real challenge, but by paying special attention to the importance to the relevance of your choices to best meet your goals (and using ComInTime!), you can create engaging and authentic content, captivate your audience and thus strengthen your connection with your company.